The term "Generation M" was popularized by British writer Shelina Janmohamed. By this, she includes Muslims born in the last 30 years and brings to the masses the idea that modern fashion and religion can coexist without breaking each other's boundaries. These people reject the objectification of the female body not only because of their faith, but also because of the special attitude of young people to human beauty.

But it can and should be emphasized through Muslim clothing

In their opinion, it should not be conspicuous, it should not be shown off to anyone, but it can and should be emphasized through Muslim clothing, accessories and makeup. Garaza Islamic Clothing Shop offers a wide range of Islamic sports style hijabs that meet all Sharia requirements at affordable prices.

It is noteworthy that in recent years during Haute Couture Week, world designers present to the public outfits that fully comply with the principles of decent fashion. At the same time, such collections are created by brands that do not position themselves as representatives of modest fashion. Increasingly, Muslim models began to appear on the catwalks, proving that their work calmly coexists with religious beliefs.

Decent fashion is no longer associated with religion among people, because now it is often possible to meet representatives of different races and religions on the street in closed hijabs in sports style, which each girl styles in her own way. Islamic Clothing Shop also believes that religious girls have become more socially active, since many of them want to build a successful career or get an excellent higher education. They are not ready to give up a truly bright appearance, so modern fashion offers them many options in different price segments.

Thanks to this trend, more and more fashion houses and brands in the middle segment began to pay attention to the public's need for stylish, elegant and modest things. For example, in the mid-2010s, an analogue of the famous H&M was created, the brand is called Modanisa and creates things for people who share the position of Generation M brands. Such as DKNY, Celine, Uniqlo, Dolce&Gabanna and many others have begun to produce collections that include discreet Muslim clothing. At the same time, each brand has remained true to its style.